Celebrate Your Beauty
Procter & Gamble's commitment to connecting with and celebrating African-American women is stronger today than ever before. That commitment has spanned more than a century and continues to grow. It's rooted in the vision and actions of our leadership and the interests of our consumers and employees.
Atlanta City Councilman Jim Maddox (District 11) presents the official proclamation stating May 2, 2009, as "My Black is Beautiful Day." Procter & Gamble Multicultural Brand Manager Kisha Mitchell Williams (R) and Assistant Multicultural Brand Manager Pamela Rhett (L), creators of the My Black is Beautiful movement, received the honor during the Atlanta My Black is Beautiful Tour stop, which drew an attendance of 5,000 women.
Our extraordinary new initiative, My Black is Beautiful, celebrates the diverse collective beauty of African-American women and nurtures black self-esteem. The movement encourages black women to define and promote our own beauty standard — one that is an authentic reflection of our indomitable spirit.
Recognizing that beauty and self-confidence are intrinsically linked, My Black is Beautiful is designed to ignite black pride and support a sustained national conversation by, for and about black women — the way we are reflected in popular culture and how we serve as the catalyst for a movement that effects positive change.
