My Black is Beautiful (MBIB) is a celebration of African-American beauty in all of its manifestations. Moreover, it is a national conversation — hosted by African-American women — about how we define and promote our own beauty standards.
Procter & Gamble's beauty and health personal care brands Pantene® Relaxed & Natural, CoverGirl® Queen Collection, Olay® Definity, Crest® Pro-Health™, Tampax®, Always® and Clairol® Beautiful Collection® are proud partners of My Black is Beautiful.
Why did Procter & Gamble create My Black is Beautiful?
P&G feels a responsibility to celebrate African-American women and challenge the sometimes difficult ways our beauty is reflected in popular media. As the leading manufacturer of beauty products for black women, Procter & Gamble believes it is, now more than ever, important to ignite and lead a celebration of and national discussion surrounding black beauty.
Whom does Procter & Gamble want to reach through the My Black is Beautiful movement?
Procter & Gamble wants to reach and engage generations of African-American women everywhere with discussions about beauty, the relationship between beauty and black self-esteem, and the right to define and promote our own beauty standards.
What are the key campaign components?
Key campaign components include a dedicated My Black is Beautiful Web site, national television show on BET Networks, multicity tour and discussion guide to enable women to host their own conversations in their communities.
Explore this site to learn more about the specific campaign components.
Is My Black is Beautiful a national or local program?
My Black is Beautiful is a national movement complemented by local grassroots activities designed to engage African-American women of all generations in a discussion about beauty, black pride, our collective beauty journey and our right to define and promote our own beauty standards.
Who are the My Black is Beautiful spokespeople?
We hope that as the My Black is Beautiful movement unfolds, we will unofficially engage generations of black women everywhere as spokespeople. African-American women leaders at Procter & Gamble, as well as the spokespeople for participating brands, will help to deliver My Black is Beautiful messages that honor and celebrate black women.
How can black women get involved in My Black is Beautiful?
Explore this site to learn about activities that are happening in your neighborhood, share articles and more with your friends and family, and download the discussion guide to host a My Black is Beautiful discussion in your community.
What Procter & Gamble brands are involved in the My Black is Beautiful movement?
Procter & Gamble beauty and personal care brands including Pantene Relaxed & Natural, CoverGirl Queen Collection, Olay Definity, Crest Pro-Health, Always, Tampax and Clairol Beautiful Collection are all part of the My Black is Beautiful movement. Additional brands are expected to join in the coming months.
What is the "State of Black Beauty" Survey?
The "State of Black Beauty Survey" was fielded January 12 to 13, 2009. African-American women, ages 18 to 54 (sample 1,000+), responded to a self-administered online survey that explored their knowledge and attitudes toward perceptions of African-American beauty and the effect that has occurred on their perceptions post-election.
What is the My Black is Beautiful show on BET Networks?
The My Black is Beautiful campaign has evolved into a nationwide movement with the launch of the national television series on BET Networks. Procter & Gamble has partnered with BET Networks to create a television series that supports the P&G My Black is Beautiful campaign and celebrates African-American women. The inaugural episode of the new TV series features a segment that salutes First Lady Michelle Obama. P&G also paid tribute to this historic occasion as a sponsor of the BET Networks Inaugural Ball.
What is the partnership between My Black is Beautiful and the 2009 ESSENCE® Music Festival®?
The My Black is Beautiful campaign has evolved from its initial collaboration with "ESSENCE" magazine for the development of the My Black is Beautiful discussion guide into a partnership with the ESSENCE Music Festival in New Orleans.
Who do I talk to about featuring my company's products as part of My Black is Beautiful?
Procter & Gamble beauty and personal care brands Pantene Relaxed & Natural, CoverGirl Queen Collection, Olay Definity, Crest Pro-Health, Tampax, Always and Clairol Beautiful Collection are all part of the My Black is Beautiful movement.
At this stage in the movement, the focus is on promoting P&G beauty brands that serve African-American women.
Do you need local advertising, marketing or public relations agency support?
My Black is Beautiful has prenegotiated contracts for advertising, marketing and public relations services.
Who should I contact about advertising or sponsorship opportunities for the tour?
While our advertising and sponsorship plans have been established for this year's tour, we invite you to send proposals to us at tour@myblackisbeautiful.com.
