The Movement
Procter & Gamble’s commitment to celebrating and connecting with African-American women is stronger today than ever before. That commitment has spanned more than a century and continues to grow. It’s rooted in the vision and actions of our leadership and the interest of our consumers and employees.
Our extraordinary new initiative, My Black is Beautiful celebrates the diverse collective beauty of African American women and encourages black women to define and promote their own beauty standard – one that is an authentic reflection of their indomitable spirit.
Recognizing that beauty and self-confidence are intrinsically linked, My Black is Beautiful is designed to ignite and support a sustained national conversation by, for and about black women; the way they are reflected in popular culture and serve as the catalyst for a movement that affects positive change.
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