Skip to main content

Pressroom

Press Releases

P&G's My Black is Beautiful Tour Comes to Charlotte

WSOC-TV's Erica Bryant, Bobcats' LaRita Barber and Wachovia's Emma Allen to Receive Awards

Cincinnati, OH (July 11, 2008) — Procter & Gamble (P&G) celebrates the arrival of the summer's My Black is Beautiful tour in Charlotte by presenting exemplary local women with its "My Black is Beautiful Award" during a VIP reception from 5 p.m. to 7 p.m. on Friday, August 8, at the Westin® Hotel, 601 South College Street.

The award recipients include WSOC-TV early morning and noon news show anchor Erica Bryant, Charlotte Bobcats' Senior Vice President for Community Relations for Bobcats Sports and Entertainment and President of the Bobcats Youth Foundation LaRita Luster Barber, and Wachovia Bank Vice President Emma Allen.

The awards reception launches the My Black is Beautiful event on Saturday, August 9, at the Charlotte Merchandise Mart. The My Black is Beautiful main event — featuring beauty bars, hair salon services, makeover stations, manicures, massage, yoga, meditation, health pavilions and fashion contests — is from 11 a.m. to 7 p.m. on Saturday, August 9, at the Charlotte Merchandise Mart. Admission, all beauty services and a concert headlined by Kindred the Family Soul, Chrisette Michele and Raheem Devaughn are free.

The event also includes small group discussions on beauty, self-esteem, finance and media topics, plus a panel discussion featuring Ms. Bryant, Ms. Haines, collegiate documentary filmmaker Kiri Davis ("A Girl Like Me"), and Fatin Dantzler and Aja Graydon, the husband-and-wife singing duo known as Kindred the Family Soul. My Black is Beautiful tour host Tasha Smith will moderate.

The My Black is Beautiful program was designed to ignite and support a sustained national conversation by, for and about black women about African-American beauty. Charlotte is the final stop on the tour, which launched in Chicago on June 14 and has attracted thousands of women in each city.

The My Black is Beautiful initiative created by African-American women at P&G is a holistic, multi-brand movement designed to reinforce pride and stimulate a national conversation about African-American women in popular culture. P&G brands Crest®, Pantene Pro-V® Relaxed & Natural, CoverGirl® Queen Collection, Olay® Definity, Always® and Tampax® are supporting the My Black is Beautiful tour and movement. The My Black is Beautiful tour also includes the release of a discussion guide to encourage women to facilitate conversation clusters in their own communities. Consumers can learn more about the campaign and the 2008 summer tour and can obtain the guide at www.myblackisbeautiful.com, select retail stores and in national magazines.

"My Black is Beautiful is a movement that will foster positive images that celebrate African-American women and empower all women of color to love the skin they are in and embrace their inner and outer beauty," said Kisha Mitchell Williams, P&G Multicultural Brand Manager.

"Recognizing that beauty, self-confidence and self-esteem are connected, the My Black is Beautiful Tour was created to host conversations that inspire African-American women to reclaim their standard of beauty."

About Procter & Gamble [NYSE: PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette® and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Download and Print a PDF of This Press Release