Press Releases
- December 13, 2010
P&G's My Black Is Beautiful TV Series Celebrates Another Successful Season on BET Networks® - November 3, 2010
Procter & Gamble's My Black is Beautiful Series Debuts its Third Season with Provocative Discussions, Fresh Advice and a New Cast Member - September 17, 2010
Procter & Gamble's My Black is Beautiful Presents the First-Ever My Black is Beautiful LIVE! experience and Model Casting Call in New York City - September 9, 2010
Black Women Are Invited to Be Pampered and Encouraged, and Become the New Face of a National Ad Campaign - April 29, 2010
Procter & Gamble's My Black is Beautiful TV Series Returns to BET Networks May 2 at 1 p.m. - July 2, 2009
Essence Music Festival Sponsored by the Procter & Gamble My Black is Beautiful 2009 Tour - May 12, 2009
Procter & Gamble's My Black is Beautiful Multicity Tour Arrives in Chicago to Inspire African-American Women to Celebrate Their Unique Beauty - April 30, 2009
Procter & Gamble's My Black is Beautiful Multicity Tour Arrives in Atlanta to Inspire African-American Women to Celebrate Their Unique Beauty - April 18, 2009
Procter & Gamble's My Black is Beautiful Multicity Tour Comes to "Queen City" to Inspire African-American Women to Celebrate Their Unique Beauty - January 21, 2009
Procter & Gamble's My Black is Beautiful Heads in New Direction: Partners With BET Networks to Create National Television Program to Focus on African-American Beauty - July 11, 2008
Angela Bassett, Hill Harper and Tasha Smith Headline My Black is Beautiful Tour in Atlanta - July 11, 2008
P&G's My Black is Beautiful Tour Comes to Charlotte - May 12, 2008
Thousands Expected at Launch of My Black is Beautiful Tour at Navy Pier - April 4, 2008
NBC News Devotes Three Hours to Issues of Race and Racial Reconciliation in America
Spring 2011 Fashion Week Ends in Stylish Color
Procter & Gamble's My Black is Beautiful Presents the First-Ever My Black is Beautiful LIVE! experience and Model Casting Call in New York City
Cincinnati, OH: September 17, 2010 — At the conclusion of a week of exciting previews of the spring 2011 fashion collections, Procter & Gamble is rounding out Fashion Week with a model casting call in New York City. This casting call is featured as part of the unique My Black is Beautiful LIVE! experience.
My Black is Beautiful LIVE! will make its debut this Saturday, September 18, from 11 a.m. to 5 p.m., at the Metropolitan Pavilion (located at 125 W. 18th St., New York, NY 10011). This beauty and wellness event invites thousands of local females to enjoy complimentary services, such as:
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This event will feature performances from hip-hop pioneer MC Lyte and R&B/jazz singer Leela James.
Auditions for the model search will take place throughout the day, where eight semifinalists will be chosen to advance to the finals. The final two people chosen will be featured in a national ad campaign for the brand and will also appear in Season 3 of the My Black is Beautiful TV Show.
"New York is our last stop, and we hope this event will help celebrate and encourage more conversations among African-American women about perceptions and realities of black beauty within our society," said Kisha Mitchell Williams, P&G Multicultural Brand Manager. "We believe that bringing My Black is Beautiful LIVE! to New York, one of the most trendy cities in the U.S., and conducting a model search here in the Big Apple, will bolster black self-esteemand celebrate African-American women."
Earlier in the week, P&G commenced the Fashion Week festivities in celebration of "JONES" Magazine's first fall fashion issue and was proud to host the first-ever JONES Awards, presented by My Black is Beautiful. "JONES" Magazine is a unique, nationally distributed fashion, beauty, lifestyle and shopping glossy that targets black women, women of color and the JONES Awards-honored individuals who promote diversity and equal opportunity within the fashion and beauty industries. The roster of honors includes the JONES Model Award (endowed on supermodel and "JONES" Magazine fall issue cover girl Sessilee Lopez), the JONES Designer Award (bestowed on the incomparable Byron Lars) and the JONES Beauty Award (received by celebrity makeup artist Sam Fine).
By creating a platform to endow recognition on these unsung individuals, "JONES" Magazine has taken on the cause of promoting diversity in high fashion. "We are thrilled to have P&G's My Black is Beautiful as a sponsor," said publisher L. Londell McMillan. "We created "JONES" Magazine to address a void in the fashion marketplace and to provide a forum for African-American professionals throughout the industry to be showcased."
For more information about the My Black is Beautiful LIVE! experience, please visit www.myblackisbeautiful.com, join our Facebook® page or follow us on Twitter™ at http://twitter.com/MBIBMovement.
Media Contacts
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Carlos Taveras Multicultural External Relations Manager (513) 240-1720 taveras.cm@pg.com |
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Patricia Berlin PR Director 212) 336-9745 pberlin@footstepsgroup.com |
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Tiffany Hawkins PR Manager (212) 336-9772 thawkins@footstepsgroup.com |
The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mind-set for how they view themselves and uplift the way African-American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene, the CoverGirl Queen Collection, Olay and Always.
For more information about the My Black is Beautiful LIVE! experience, please visit www.myblackisbeautiful.com, join our Facebook® page or follow us on Twitter™ at http://twitter.com/MBIBMovement.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality leadership brands, including Pampers®, Tide®, Ariel®, Always, Whisper®, Pantene, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest, Oral-B®, Actonel®, Duracell®, Olay, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.
The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
About the Model Search
Recognizing that beauty and self-confidence are intrinsically linked, Procter & Gamble created My Black is Beautiful to ignite and support a sustained national conversation by, for and about black women that we believe will serve as the catalyst for a movement that affects positive change in the way black women are reflected in popular culture. That's why we are launching a search to find women who love My Black is Beautiful and who represent the indomitable spirit, resilience and inspiration of African-American women's true collective beauty. The top prize is a chance to be the next My Black is Beautiful model and to appear in a magazine ad and in an episode of Season 3 of the My Black is Beautiful TV Show.
About "JONES" Magazine
"JONES" Magazine is a fashion and lifestyle publication with national distribution. Since 2005, the mission of "JONES" Magazine is to serve as the premiere luxury shopping and lifestyle resource for multicultural women. From fashion to food to distinctive travel destinations to the best in-home design, "JONES" Magazine is the go-to guide (in print and online) for the sophisticated consumer
Follow "JONES" Magazine on Twitter at http://www.twitter.com/jonesmag or "Like" "JONES" Magazine on Facebook at http://www.thefacebook.com/jonesmag.
